Salah M. Werfelli
President and CEO

Salah M. Werfelli has over 30 years of experience in system and integrated circuit (IC) design, and Executive Management and leadership. Before Co-Founding BaySand he was an Executive Vice President for eASIC. Prior to serving in that position he was an Executive Consultant to major start-up companies where he was instrumental in establishing strategic directions and business partnerships.Earlier, he worked with Cadence Design Systems where he held various executive positions including corporate Vice President of Technology, responsible for M&A and business development worldwide. While serving with Cadence, he was the chief architect for the EDA industry’s first major outsourcing project with Unisys Corp. Prior to serving at Cadence, Mr. Werfelli was Vice President of International Field Operations, Corporate Support and Services Worldwide at Magma Design Automation.

Mr. Werfelli started his professional career at Unisys where he spent 14 years serving many technical roles by working in several different departments.Mr. Werfelli received a B.S.E.E. degree from Washington University School of Engineering, St Louis, MO. He was a graduate of the “EPSE” program offered by the University of California San Diego (UCSD). Salah was an instructor for the Dale Carnegie institute, teaching their Effective Speaking and Human Relations Course. He has extensive education and training experience in the areas of Team Building, and TQM.

Dr. Sam L. Appleton
Executive Vice President and CAO
Financial Operations Worldwide

Dr. Sam L. Appleton has over 25 years of experience in operations and leadership, business development, and executive management. Prior to Co-Founding BaySand, Dr. Appleton was an angel investor and has been an entrepreneur for the last 12 years. Before turning her attention to stock, bond, and equities investing, she practiced in the medical field for 15 years.

Dr. Appleton has an undergraduate degree from the University of California – Los Angeles (UCLA), in Westwood, CA. And received the doctoral degree of D.M.D, from Washington University School of Dental Medicine in Saint Louis, MO.

Asher Hazanchuk
Executive Vice President and CTO
DSP Engineering (Co-Founder)

Asher Hazanchuk has over 30 years of experience in product planning & engineering management. He founded FalconX Accelerator, where he developed the Falcon technology of post-silicon reconfigurable ASIC DSP IP.

Previously, Asher developed innovative DSP solutions to be embedded in FPGA, ASIC, DSP Processors, and SoC devices. He served as DSP solutions system architect at Lattice Semiconductor, where he received the 2011 Innovator of the Year Award and managed the DSP IP cores group at Altera. He served in various management positions at Synopsys, Zilog, DSP Group Inc., and DSP Communications.

Asher has developed more than 15 patents. He received his BSc in Electrical Engineering from the Technion-Israel Institute of Technology and MSc degrees in Computer Science from Tel Aviv University.

Jon Ewanich
Executive Vice President Operations

Jon Ewanich joined Baysand in January 2012 as executive vice president of operations, bringing 30 years of operations experience to the company. Since 2007 he has provided executive leadership and manufacturing expertise as an operations consultant to multiple early stage fabless semiconductor and MEMS companies.

Mr. Ewanich previously served as vice president of operations at BridgeLux, Inc., Analogix, eSilicon, and Silicon Value. Early in his career he led package development, assembly and wafer bumping organizations while continuing to hold positions of increasing engineering and operations responsibility at National Semiconductor, Philips Semiconductors and S3 Graphics.

Mr. Ewanich has authored several papers and has been granted five U.S. patents. Mr. Ewanich has served as Vice Chairman of JEDEC’s Board of Directors. Mr. Ewanich received BS degree in Ceramic Engineering from Alfred University, and an MS degree in Ceramic Engineering from the University of Washington.


Seiji Miwa
Strategic Business Advisor BaySand Japan Operation

Seiji Miwa has over 40 years of experience in the electronics industry. Miwa-san has strong relationships with the leaders and management of many of Japan’s major semiconductor companies. Before joining BaySand he served as President of eASIC’s Japan office. He served as President of AmmoCore-Japan. Previously, he was chairman and President of Magma Design Automation, K.K. Japan. And prior to Magma, Miwa-san served as President and then Chairman at Cadence Design Systems, K.K. Japan.

Miwa-san moved his career to chip design and test, when he joined the Japanese subsidiary of Teradyne as a Vice President. Miwa-san held several management positions at Topre Corp, including Board Member, Executive VP of R&D, and General Manager of New Business Units, including Automotive.

Miwa-san received a degree in Economic and Business Management from the University of Kyushu and his Business Consulting certificate from the Industrial Productivity Institute.

Avi Zakai
Vice President for Sales and Business Development

Avi Zakai has over 30 years of experience in Semiconductor Sales and Marketing both in large companies such as AMD, Oki-Semiconductor and Infineon, and in start-ups such as Phone-Or and eASIC.
Mr. Zakai supported eASIC as VP of Sales at pre product stage, IP Licensing negotiations, redefined marketing & sales strategy and opened active dialogs and evaluation processes with most of the top 15 tier one potential customers, and many others. Helped bring eASIC to successful investment.

At BaySand Mr. Zakai helps Identify and develop Partnerships, Markets, Customers, and Sales Channels for BaySand’s new technologies, generating new business and sales.

In 2002 he founded a consulting firm, providing support in marketing, business development, company and product positioning for start-ups. Active member of Silicom Ventures Investment Group (2001-2006), involved in evaluating new technologies, new companies, due diligence, and investments.

Mr. Zakai received a BSc EE from San Jose State, and completed successfully numerous professional classes in Sales and Business.

George N. Alexy
Marketing Research Analyst Advisor

Mr. Alexy has over 30 years experience in semiconductor executive and management positions. Prior to joining BaySand, George served in a broad number of roles within startups including CEO, VP of Marketing and Advisor at the request of the Boards of Directors.

Starting his semiconductor career in Intel’s microprocessor division, he attained the position of Product Marketing Manager of Intel’s Microprocessor Division responsible for strategic planning, product definition and marketing of all microprocessor products including Intel’s 286, pivotal 386, 486 microprocessors and associated coprocessors.

He later joined Cirrus Logic as VP of Marketing and key member of the management team that took the company public in 1989. During his tenure at Cirrus, he served in positions ranging from Corporate-wide VP of Marketing, VP/GM of various Product Divisions and Office of the President.
He is a graduate of Drexel and Stanford Universities with studies at the University of Pennsylvania.