Salah M. Werfelli
President and CEO
Salah M. Werfelli is an established Silicon Valley serial entrepreneur with over 30 years experience in system and integrated circuit (IC) design solutions with an Executive Management track record of building industry leading business enterprises.
Before Co-Founding BaySand he was an Executive Vice President of eASIC establishing eASIC as a leading semiconductor company recently acquired by Intel Corporation. Prior to serving in that position he was an Executive Consultant to multiple major USA, International and start-up companies where he was instrumental in establishing leadership generating strategic directions and business partnerships. Earlier, at Cadence Design Systems, he held executive management positions including Corporate Vice President of Technology responsible for worldwide strategic M&A focusing on strategic and business development acquisitions and served as chief architect for the EDA industry’s outsourcing business model leading to Cadence’s industry leadership in the EDA technology and solutions market. Prior to serving at Cadence, Mr. Werfelli was Vice President of International Field Operations, Corporate Support and Services Worldwide at Magma Design Automation.
Mr. Werfelli holds patents in his fields, a B.S.E.E. degree from Washington University School of Engineering, St Louis, MO with studies at UCLA in Nuclear Engineering and is a graduate of the PhD Executive Program for Sciences and Engineers from the University of California San Diego.
Dr. Sam L. Appleton
Executive Vice President and CAO
Financial Operations Worldwide
Dr. Sam L. Appleton has over 25 years of experience in operations and leadership, business development, and executive management. Prior to Co-Founding BaySand, Dr. Appleton was an angel investor and has been an entrepreneur for the last 12 years. Before turning her attention to stock, bond, and equities investing, she practiced in the medical field for 15 years.
Dr. Appleton has an undergraduate degree from the University of California – Los Angeles (UCLA), in Westwood, CA. And received the doctoral degree of D.M.D, from Washington University School of Dental Medicine in Saint Louis, MO.
Executive Vice President and CTO
DSP Engineering (Co-Founder)
Previously, Asher developed innovative DSP solutions to be embedded in FPGA, ASIC, DSP Processors, and SoC devices. He served as DSP solutions system architect at Lattice Semiconductor, where he received the 2011 Innovator of the Year Award and managed the DSP IP cores group at Altera. He served in various management positions at Synopsys, Zilog, DSP Group Inc., and DSP Communications.
Asher has developed more than 15 patents. He received his BSc in Electrical Engineering from the Technion-Israel Institute of Technology and MSc degrees in Computer Science from Tel Aviv University.
Strategic Business Advisor BaySand Japan Operation
Miwa-san moved his career to chip design and test, when he joined the Japanese subsidiary of Teradyne as a Vice President. Miwa-san held several management positions at Topre Corp, including Board Member, Executive VP of R&D, and General Manager of New Business Units, including Automotive.
Miwa-san received a degree in Economic and Business Management from the University of Kyushu and his Business Consulting certificate from the Industrial Productivity Institute.
Senior Vice President for Sales and Business Development Worldwide
Mr. Zakai supported eASIC as VP of Sales at pre product stage, IP Licensing negotiations, redefined marketing & sales strategy and opened active dialogs and evaluation processes with most of the top 15 tier one potential customers, and many others. Helped bring eASIC to successful investment.
At BaySand Mr. Zakai helps Identify and develop Partnerships, Markets, Customers, and Sales Channels for BaySand’s new technologies, generating new business and sales.
In 2002 he founded a consulting firm, providing support in marketing, business development, company and product positioning for start-ups. Active member of Silicom Ventures Investment Group (2001-2006), involved in evaluating new technologies, new companies, due diligence, and investments.
Mr. Zakai received a BSc EE from San Jose State, and completed successfully numerous professional classes in Sales and Business.
George N. Alexy
Marketing Research Analyst Advisor
Starting his semiconductor career in Intel’s microprocessor division, he attained the position of Product Marketing Manager of Intel’s Microprocessor Division responsible for strategic planning, product definition and marketing of all microprocessor products including Intel’s 286, pivotal 386, 486 microprocessors and associated coprocessors.
He later joined Cirrus Logic as VP of Marketing and key member of the management team that took the company public in 1989. During his tenure at Cirrus, he served in positions ranging from Corporate-wide VP of Marketing, VP/GM of various Product Divisions and Office of the President.
He is a graduate of Drexel and Stanford Universities with studies at the University of Pennsylvania.